Selected Case Studies

Untangling Bonus Interest Tracking

A research-informed visual tracker for Virgin Money, ME Bank, and myBOQ that gave customers clear visibility into their progress and next steps — boosting clarity and reducing support calls.

Redefining Internet Banking for Mobile-First Banks

How research redefined personas, challenged business assumptions, and shaped MVP features for a seamless migration of 215k+ users across three digital banks.

De-risking Product Investment: Validating "Quick Pay"

How research validated real demand, refined the product direction, and saved development effort focusing on true customer needs.

Selected Case Studies

Untangling Bonus Interest Tracking

A research-informed visual tracker for Virgin Money, ME Bank, and myBOQ that gave customers clear visibility into their progress and next steps — boosting clarity and reducing support calls.

Redefining Internet Banking for Mobile-First Banks

How research redefined personas, challenged business assumptions, and shaped MVP features for a seamless migration of 215k+ users across three digital banks.

De-risking Product Investment: Validating "Quick Pay"

How research validated real demand, refined the product direction, and saved development effort focusing on true customer needs.

Selected Case Studies

Untangling Bonus Interest Tracking

A research-informed visual tracker for Virgin Money, ME Bank, and myBOQ that gave customers clear visibility into their progress and next steps — boosting clarity and reducing support calls.

Redefining Internet Banking for Mobile-First Banks

How research redefined personas, challenged business assumptions, and shaped MVP features for a seamless migration of 215k+ users across three digital banks.

De-risking Product Investment: Validating "Quick Pay"

How research validated real demand, refined the product direction, and saved development effort focusing on true customer needs.