I turn complex, ambiguous product problems into Clear Direction.
My path into product design was a natural progression rather than a pivot. I spent years in international advertising agencies and in-house design teams working across global brands, learning what makes people stop, feel something, and act. I was communicating a pre-decided value and shaping perception through visuals. But I wanted to work on the problem itself, not its packaging. That led me back to UNSW where I got a Master of Design and landed my first UX role.
What I brought into that first role, and every one since, is asking the questions that matter, to make sure we're talking about the same problem, and the right one.
I've learned to create enough safety in a room that people tell me things they don't usually share in research sessions. That's where the insight lives, and where the interesting design work begins.
Outside of work you'll find me in nature: trees, ocean, a long walk that goes nowhere in particular. Or at a techno party, which is basically the opposite and somehow equally restorative.
/ Also Me
I turn complex, ambiguous product problems into Clear Direction.
My path into product design was a natural progression rather than a pivot. I spent years in international advertising agencies and in-house design teams working across global brands, learning what makes people stop, feel something, and act. I was communicating a pre-decided value and shaping perception through visuals. But I wanted to work on the problem itself, not its packaging. That led me back to UNSW where I got a Master of Design and landed my first UX role.
What I brought into that first role, and every one since, is asking the questions that matter, to make sure we're talking about the same problem, and the right one.
I've learned to create enough safety in a room that people tell me things they don't usually share in research sessions. That's where the insight lives, and where the interesting design work begins.
Outside of work you'll find me in nature: trees, ocean, a long walk that goes nowhere in particular. Or at a techno party, which is basically the opposite and somehow equally restorative.
/ Also Me
I turn complex, ambiguous product problems into Clear Direction.
My path into product design was a natural progression rather than a pivot. I spent years in international advertising agencies and in-house design teams working across global brands, learning what makes people stop, feel something, and act. I was communicating a pre-decided value and shaping perception through visuals. But I wanted to work on the problem itself, not its packaging. That led me back to UNSW where I got a Master of Design and landed my first UX role.
What I brought into that first role, and every one since, is asking the questions that matter, to make sure we're talking about the same problem, and the right one.
I've learned to create enough safety in a room that people tell me things they don't usually share in research sessions. That's where the insight lives, and where the interesting design work begins.
Outside of work you'll find me in nature: trees, ocean, a long walk that goes nowhere in particular. Or at a techno party, which is basically the opposite and somehow equally restorative.