Senior Product Designer
Discovery. Strategy. Design.
I de-risk product decisions in regulated ecosystems, through research, strategic thinking, and behavioural design.
215K
+
users migrated across 3 banks, de-risked through research, not inherited assumptions.
$
0
spent on unvalidated feature development. Redirected investment with research.
10
%
of call centre volume attributed to bonus interest queries addressed through self-service design and product simplification advocacy.
/ Design POV
Most of my recent work has been in fintech and highly regulated products where the hardest problem is rarely the interface. I bring research credibility, strategic thinking, and the visual fluency to make direction tangible, so teams can align before the build begins.
Instead of inheriting assumptions
I build validated direction
Instead of just delivering features
I measure impact post-launch
Instead of surprises at handoff
I align teams early on shared success metrics
Instead of surprises at handoff
I align teams early on shared success metrics
This approach comes from over a decade of navigating complex systems in advertising, fintech and research.
/ Clients
Different industries, different contexts, different constraints, same commitment to understanding people, protecting the business, and designing what actually works.
/ Testimonials
Senior Product Designer
Discovery. Strategy. Design.
I de-risk product decisions in regulated ecosystems, through research, strategic thinking, and behavioural design.
215K
+
users migrated across 3 banks, de-risked through research, not inherited assumptions.
$
0
spent on unvalidated feature development. Redirected investment with research.
10
%
of call centre volume attributed to bonus interest queries addressed through self-service design and product simplification advocacy.
/ Design POV
Most of my recent work has been in fintech and highly regulated products where the hardest problem is rarely the interface. I bring research credibility, strategic thinking, and the visual fluency to make direction tangible, so teams can align before the build begins.
Instead of inheriting assumptions
I build validated direction
Instead of just delivering features
I measure impact post-launch
Instead of surprises at handoff
I align teams early on shared success metrics
Instead of surprises at handoff
I align teams early on success metrics
This approach comes from over a decade of navigating complex systems in advertising, fintech and research.
/ Clients
Different industries, different contexts, different constraints, same commitment to understanding people, protecting the business, and designing what actually works.
/ Testimonials
Senior Product Designer
Discovery. Strategy. Design.
I de-risk product decisions in regulated ecosystems, through research, strategic thinking, and behavioural design.
215K
+
users migrated across 3 banks, de-risked through research, not inherited assumptions.
$
0
spent on unvalidated feature development. Redirected investment with research.
10
%
of call centre volume attributed to bonus interest queries addressed through self-service design and product simplification advocacy.
/ Design POV
Most of my recent work has been in fintech and highly regulated products where the hardest problem is rarely the interface. I bring research credibility, strategic thinking, and the visual fluency to make direction tangible, so teams can align before the build begins.
Instead of inheriting assumptions
I build validated direction
Instead of just delivering features
I measure impact post-launch
Instead of surprises at handoff
I align teams early on shared success metrics
Instead of surprises at handoff
I align teams early on shared success metrics
This approach comes from over a decade of navigating complex systems in advertising, fintech and research.
/ Clients
Different industries, different contexts, different constraints, same commitment to understanding people, protecting the business, and designing what actually works.