Senior Product Designer
Discovery. Strategy. Design.
I turn complex, ambiguous product problems into clear product direction, in highly regulated ecosystems.
215K
+
users migrated across 3 banks, de-risked through research, not inherited assumptions.
0
wasted sprints. The demand was validated before a single feature was built.
10
%
of complaints traced to one product gap, solved with a self-service tracker before it scaled.
/ Why Me?
I came to product design through advertising, academic research, and a Master of Design from UNSW, which means I bring visual craft, research rigour, and strategic systems thinking. I've spent the last several years in fintech and complex regulated products where the hardest problem is rarely the interface.
Instead of inheriting assumptions
I build validated direction
Instead of just delivering features
I measure behaviour change after launch
Instead of late-stage constraint discovery
I align dev, product, and design early & agree on success metrics
Instead of late-stage constraint discovery
I align dev, product, and design early & agree
on success metrics
Instead of just delivering features
I measure behaviour change after launch
/ Clients
Different industries, different contexts, different constraints, same commitment to understanding people, protecting the business, and designing what actually works.
/ Testimonials
Senior Product Designer
Discovery. Strategy. Design.
I turn complex, ambiguous product problems into clear product direction, in highly regulated ecosystems.
215K
+
Brands Evolved Through Strategic Design
0
wasted sprints. The demand was validated before a single feature was built.
10
%
of complaints traced to one product gap, solved with a self-service tracker before it scaled.
/ Why Me?
I came to product design through advertising, academic research, and a Master of Design from UNSW, which means I bring visual craft, research rigour, and strategic systems thinking. I've spent the last several years in fintech and complex regulated products where the hardest problem is rarely the interface.
Instead of inheriting assumptions
I build validated direction
Instead of just delivering features
I measure behaviour change after launch
Instead of late-stage constraint discovery
I align dev, product, and design early & agree on success metrics
Instead of late-stage constraint discovery
I align dev, product, and design early & agree on success metrics
on success metrics
Instead of just delivering features
I measure behaviour change after launch
/ Clients
Different industries, different contexts, different constraints, same commitment to understanding people, protecting the business, and designing what actually works.
/ Testimonials
Senior Product Designer
Discovery. Strategy. Design.
I turn complex, ambiguous product problems into clear product direction, in highly regulated ecosystems.
215K
+
users migrated across 3 banks, de-risked through research, not inherited assumptions.
0
wasted sprints. The demand was validated before a single feature was built.
10
%
of complaints traced to one product gap, solved with a self-service tracker before it scaled.
/ Why Me?
I came to product design through advertising, academic research, and a Master of Design from UNSW, which means I bring visual craft, research rigour, and strategic systems thinking. I've spent the last several years in fintech and complex regulated products where the hardest problem is rarely the interface.
Instead of inheriting assumptions
I build validated direction
Instead of just delivering features
I measure behaviour change after launch
Instead of late-stage constraint discovery
I align dev, product, and design early & agree on success metrics
Instead of late-stage constraint discovery
I align dev, product, and design early & agree
on success metrics
Instead of just delivering features
I measure behaviour change after launch
/ Clients
Different industries, different contexts, different constraints, same commitment to understanding people, protecting the business, and designing what actually works.