// Hi, I am Dana,
a Product Designer
UX Researcher.
I design intuitive mobile and web experiences—grounded in research, emotional design, minimalism, and systems thinking—delivering measurable impact that drives growth.
/ Clients
From startups to household names, I’ve partnered with clients across finance, beauty, education and beyond — helping shape experiences that matter.












/ About Me
I help businesses uncover & meet real user needs.
No fluff. No assumptions. Just smart design powered by empathy, informed by data and built for measurable impact.
40
+
Brands Evolved Through Strategic Design
60
+
Moderated Usability Tests Led
150
%
App Rating Boost from UX Contribution
10
%
Fewer Complaints in Digital Banking
/ Testimonials
// Hi, I am Dana,
a Product Designer
UX Researcher.
I design intuitive mobile and web experiences—grounded in research, emotional design, minimalism, and systems thinking—delivering measurable impact that drives growth.
/ Clients
From startups to household names, I’ve partnered with clients across finance, beauty, education and beyond — helping shape experiences that matter.












/ About Me
I help businesses uncover & meet real user needs.
No fluff. No assumptions. Just smart design powered by empathy, informed by data and built for measurable impact.
40
+
Brands Evolved Through Strategic Design
60
+
Moderated Usability Tests Led
150
%
App Rating Boost from UX Contribution
10
%
Fewer Complaints in Digital Banking
/ Testimonials
// Hi, I am Dana,
a Product Designer
UX Researcher.
I design intuitive mobile and web experiences—grounded in research, emotional design, minimalism, and systems thinking—delivering measurable impact that drives growth.
/ Clients
From startups to household names, I’ve partnered with clients across finance, beauty, education and beyond — helping shape experiences that matter.












/ About Me
I help businesses uncover & meet real user needs.
No fluff. No assumptions. Just smart design powered by empathy, informed by data and built for measurable impact.
40
+
Brands Evolved Through Strategic Design
60
+
Moderated Usability Tests Led
150
%
App Rating Boost from UX Contribution
10
%
Fewer Complaints in Digital Banking