// Hi, I am Dana,

a Product Designer
UX Researcher.

I design intuitive mobile and web experiences—grounded in research, emotional design, minimalism, and systems thinking—delivering measurable impact that drives growth.

/ Clients

From startups to household names, I’ve partnered with clients across finance, beauty, education and beyond — helping shape experiences that matter.

/ About Me

I help businesses uncover & meet real user needs.
No fluff. No assumptions. Just smart design powered by empathy, informed by data and built for measurable impact.

40

+

Brands Evolved Through Strategic Design

60

+

Moderated Usability Tests Led

150

%

App Rating Boost from UX Contribution

10

%

Fewer Complaints in Digital Banking

// Hi, I am Dana,

a Product Designer
UX Researcher.

I design intuitive mobile and web experiences—grounded in research, emotional design, minimalism, and systems thinking—delivering measurable impact that drives growth.

/ Clients

From startups to household names, I’ve partnered with clients across finance, beauty, education and beyond — helping shape experiences that matter.

/ About Me

I help businesses uncover & meet real user needs.
No fluff. No assumptions. Just smart design powered by empathy, informed by data and built for measurable impact.

40

+

Brands Evolved Through Strategic Design

60

+

Moderated Usability Tests Led

150

%

App Rating Boost from UX Contribution

10

%

Fewer Complaints in Digital Banking

// Hi, I am Dana,

a Product Designer
UX Researcher.

I design intuitive mobile and web experiences—grounded in research, emotional design, minimalism, and systems thinking—delivering measurable impact that drives growth.

/ Clients

From startups to household names, I’ve partnered with clients across finance, beauty, education and beyond — helping shape experiences that matter.

/ About Me

I help businesses uncover & meet real user needs.
No fluff. No assumptions. Just smart design powered by empathy, informed by data and built for measurable impact.

40

+

Brands Evolved Through Strategic Design

60

+

Moderated Usability Tests Led

150

%

App Rating Boost from UX Contribution

10

%

Fewer Complaints in Digital Banking